Images are vital to your message
Images play an important role in the fast-paced relaying of information. We automatically and unconsciously take them in. The symbolism in the images influences our perception of the message, who is saying it and why. Images can be appealing, frightening, calming or stressful depending on what emotional state we are in. And in this, they create a relationship between you and the receiving party.
It is now more important than ever to be cognizant of
how your message relates to its surroundings: its theme, context and present state. Whether you represent an authority, organization or commercial brand when communicating, you need to consider that:
Your images convey an standpoint
Your images relay a message on how you approach current events and what values, opinions and perspectives you hold. Are you trying to spark action, and if so, in what way? Incite activity? Or encourage stillness? Are you viewing things from a
problematic or an enabling viewpoint?
Your image can spark action or initiative
What type of initiative do you want to spark? Presumably you're not striving for more clicks, but rather for constructive action-taking that is in line with your values and the purpose of your message. Your image indicates the type of action you are striving for.
Images influence us in both the long- and the short-term.
Images we encounter in our feeds affect our well-being in the
here and now, but they also affect our collective well-being, how we perceive ourselves and how we view others.
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