Tips and tricks

What should you be thinking when choosing images? At Johnér, we are experts at communicating with images and are happy to share our knowledge. Here, we will provide tips on finding the right images for your projects and on being a better image communicator.


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Our three latest articles


Nostalgic revival of the 80s

Get ready to go back to the 80s! Stefan Nilsson reveals how to embrace the retro trend for communications in 2024, with features ranging from pixels to serifs.

The drone image: Expanded visual experiences from abov

Drone imagery can create an almost magical feeling of hovering over the landscape. Check out the cool visual experiences made possible by the drone.

Co-production on sensitive theme with Byn communications agency

Join us behind the scenes when we, together with Byn agency, take on the challenge to visualise an information campaign on the serious topic of genital mutilation.

Video


Three reasons why you should use video in your communications

Not sure if video is right for your communications? Jonna Ekman gives you three key reasons why video is a format every business should have in its toolbox. (2022)

How to create videos for social media

Anders Larsson provides tips on what we should think about when filming and editing. (2021)

Are you thinking of using videos on social media?

Join our two-part series in which Anders Larsson gives us his best tips for getting the ball rolling. (2021)

Moving content sparks interest

Tricks for standing out on social media. (2019)

Become a better image communicator


Convey humanness in images – with brand identity in mind

Human expressions allow you to make reassuring, meaningful connections with your audience. Learn how to find a human visual language that aligns with your brand. (2023)

Beautifully combine text and image – 5 graphic design principles

Text integrated with images can be a powerful tool for communication. Aleksandra Pekala, graphic designer, offers 5 tips for achieving a striking result. (2023)

Think like an image editor

Difficult to choose an image? We know how to make your job easier! Check out image editor Sofia Marcetic's smart advice on image selection (2023)

3 smart tricks to think creatively

What can I do to be more creative and inventive? Liza Rudolfsson shares smart techniques to help us create new ideas. (2023)

Our image of money

How can we portray topics like personal finance and consumption in a way that is relevant and credible in a time when we are using less and less cash? (2022)

Infographics - when you need more than an image

Sometimes a photo is not enough. You may want to highlight facts or explain something complicated. Then infographics are the perfect solution. (2022)

How to communicate with colors

Have you ever thought about what the color in your image say about you and the message you want to relay? The colors in your images are strong carriers of emotional moods and can therefore enhance your message. (2022)

Five tips - avoid mistakes when you use images in sensitive contexts

Do you need images for a context or topic that may be perceived as sensitive? Then it's especially important to consider respecting people's integrity when choosing images. (2022)

Choosing images in troubled times

In times of crisis and intense information flow, images have an important role to play. Semiotician Karin Sandelin offers advice on choosing images in troubled times. (2022)

3 tips to make you a better image communicator

How do you keep a common thread running through image selection, messaging and branding? Karin Sandelin suggests three smart questions for you to ask yourself when choosing images. (2022)

4 smart tricks for finding good images

Which of these tips will you employ the next time you're on the hunt? (2021)

How your company can succeed on social media

We have spoken to three experts about social media. Check out their most important tips. (2021)

Five tips for choosing better images

Are you among those who think it's difficult to choose images for your communications? Johnér's image editor Lovisa Rönnquist is here to help you make better choices. (2021)

Communicate authenticity - the how-tos!

Do you want your communication to be perceived as genuine? Well, then don't miss our tips on what to consider when selecting images. (2020)

Find the right image for reaching out on digital channels

Images play a vital role in reaching your audience through digital channels. So what should you be thinking when choosing images? (2020)

How to choose images in times of trouble

Images play an important role in times of crisis when you are bombarded by information. Not least now as many of us are seeking information, support, cohesion and contact through digital interfaces. (2020)

How to communicate pictorially with color

Blasé brown and brilliant blue – or perhaps that's not how you see it? Read our latest white paper about how you can communicate with color in images. (2019)

How to communicate with portraits

Are you perhaps looking for portraits for your website or a brochure and considering which codes you should signal to match your message and your brand’s identity? (2018)

How to communicate with lighting

All images carry a light and depending on how the light is used, the feel of the image will have different character. This character can be used to reinforce your message and your brand's visual identity... (2018)

How to communicate with images of nature

In this series, you will find a film and a whitepaper with tips on how to communicate with images of nature... (2018)

Norm-creativity


Choosing norm-creative images

Norm-creative communication has a lot of benefits. New target groups for your communication, and naturally, new prospective customers. (2020)

Older people most prevalent, but least visible

We are examining how you can move away from stereotypical portrayals of older people and thus signal positive aging. (2019)

Women in images – cliché or norm-creative idea?

With women in focus, we are reflecting on how the media uses images to portray women today and how we can move away from depicting stereotypical messages. (2019)

Tips and tools


Find the right image using filters

Finding the right image in a large image bank can be tricky. You may be searching too broadly, or too specifically. Let our search filters guide you in the right direction! (2023)

Save time with Johnér

Avoid unnecessary work this year and simplify your image communication. (2022)

Your design increases the impact of your newsletters - here's how

Don't miss out on our five important tips on what to consider when designing your newsletter. (2021)

Avoid common image publishing pitfalls

It is extremely common today that images are copied and used without permission. Perhaps you've been unsure at times of what your rights are when publishing images. (2020)

Image processing toolbox

Do you sigh and groan every time you have to fix an image because you forgot how to do or simply do not know? You can exhale, we help you. (2019)

Harness the power of your images

A visual language guide will ensure that the imagery you employ is homogeneous, does exactly what you want it to do and that your entire organisation speaks in images in the same way. (2019)

Become an effective image finder

A quick search for "woman" can provide anything from 100,000 to 5.8 million hits at different image agencies. Is it weird that image skaters sometimes suffer from resentment? (2019)

Image trends


Nostalgic revival of the 80s

Get ready to go back to the 80s! Stefan Nilsson reveals how to embrace the retro trend for communications in 2024, with features ranging from pixels to serifs. (2024)

The drone image: Expanded visual experiences from abov

Drone imagery can create an almost magical feeling of hovering over the landscape. Check out the cool visual experiences made possible by the drone. (2023)

Flashback - harsh flash images that stick out

Have you seen them? Images taken using an unforgiving flash that turn a harsh spotlight on their subject. Join our trend watch! (2020)

An art form, or maybe a new approach to your communication?

We've found out how you can use black and white images in your communication... (2018)

Time to raise our dopamine levels!

Forget realistic everyday images and stiff office images for a second. Things are about to get crazy. We have fallen for a new trend: absurd images... (2018)

Say hello to our flower bonanza!

What many people perhaps do not think about is that flowers are the bearers of strong symbolic cultural values. As such, they can signal many different things... (2018)

Time to turn up the volume!

Is Scandinavian chic on the way out? We are getting a little tired of the understated, dimmed and discreet. Now we want stronger and bolder color choices... (2017)

All you need to know about Nordic Noir

Forget about white, bright and colorful. It’s now a darker and warmer color scale that goes with authentic subjects. We call it Nordic Noir... (2017)

Customer cases


Co-production on sensitive theme with Byn communications agency

Join us behind the scenes when we, together with Byn agency, take on the challenge to visualise an information campaign on the serious topic of genital mutilation. (2023)